キャンペーンガール

noun

poster girl; campaign girl

A young woman hired to promote a product, event, or campaign, often appearing in advertisements or at promotional events. Wasei-eigo; the English term 'campaign girl' is not used in the same way.

wasei-eigo (Japanese-coined English), from campaign girl

• 彼かの女じょはビールのキャンペーンガールとしてテレビCMに出でている。

  She appears in TV commercials as a poster girl for a beer brand.

• 展てん示じ会かいでキャンペーンガールが新しん製せい品ひんを紹しょう介かいしていた。

  Campaign girls were introducing new products at the trade show.