キャラ付づけ

noun

characterizing; stereotyping; typecasting

Used when assigning a fixed personality or role to someone, often in a simplified or stereotypical way. Common in discussions about fiction, media, and social perception.

• あのドラマはキャラ付づけがはっきりしていてわかりやすい。

  That drama has clear character typing, making it easy to follow.

• 彼かれはいつも真面目まじめなキャラ付づけをされている。

  He is always stereotyped as the serious type.