also: コーポレート・アイデンティティー
corporate identity
Refers to the visual, cultural, and strategic identity of a company, including logos, branding, and corporate philosophy. Commonly abbreviated as CI.
The new logo expresses our corporate identity more clearly.
Establishing a corporate identity is fundamental to brand strategy.
The company established its corporate identity with a new logo.
In light of the merger, they decided to revise their corporate identity.