コーポレートアイデンティティー
also: コーポレート・アイデンティティー
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Meanings
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corporate identity
Refers to the visual, cultural, and strategic identity of a company, including logos, branding, and corporate philosophy. Commonly abbreviated as CI.
The new logo expresses our corporate identity more clearly.
Establishing a corporate identity is fundamental to brand strategy.
Usage patterns
- コーポレートアイデンティティーを確立するto establish a corporate identity
The company established its corporate identity with a new logo.
- コーポレートアイデンティティーを見直すto reassess or revise a corporate identity
In light of the merger, they decided to revise their corporate identity.