search engine optimization; SEO
Internet marketing term; refers to techniques for improving a website's ranking in search engine results. Often abbreviated as SEO.
See also: 検索エンジン最適化
最近、サーチエンジン対策に力を入れている企業が増えている。
Recently, more companies are focusing on search engine optimization.
このサイトはサーチエンジン対策が不十分で、
This site has insufficient SEO and doesn't appear at the top of search results.
Compound of サーチエンジン (search engine) and 対策 (countermeasure, strategy).