Marketing term for the appealing, exciting, or eye-catching quality of a product, advertisement, or presentation. Often used in advertising contexts to describe the 'wow factor' or sensory appeal.
This ad lacks sizzle.
We devised ways to give the new product's packaging a sense of sizzle.
From English 'sizzle' + 感 (feeling/sense). A wasei-eigo term used primarily in advertising and marketing.