シズル

noun

sizzle

Used in marketing and advertising to describe the appealing, exciting, or sensory quality of a product, especially food, that makes it desirable. Often contrasted with 'steak' (the substance).

• このCMは商しょう品ひんのシズル感かんをうまく表ひょう現げんしている。

  This commercial effectively conveys the product's sizzle.

• 料りょう理り写しゃ真しんではシズルが命いのちだ。

  In food photography, sizzle is everything.