noun
Used in marketing and advertising to describe the appealing, exciting, or sensory quality of a product, especially food, that makes it desirable. Often contrasted with 'steak' (the substance).
このCMは商品のシズル感をうまく表現している。
This commercial effectively conveys the product's sizzle.
料理写真ではシズルが命だ。
In food photography, sizzle is everything.