scenario mail; behavior-triggered marketing email
A wasei-eigo term for automated email sequences that change content based on a recipient's actions or profile. Used in digital marketing contexts. Compare with ステップメール, which follows a fixed schedule regardless of behavior.
wasei-eigo (Japanese-coined English), from scenario mail
See also: ステップメール
After introducing scenario mail, we can now send messages tailored to customer responses.
This marketing tool has a scenario mail feature.
Variant with a middle dot; less common but seen in some materials.
Wasei-eigo from English 'scenario' and 'mail'. The exact origin is uncertain, but it likely emerged in Japanese digital marketing contexts.