step mail; automated scheduled marketing emails
A wasei-eigo term for a series of pre-written marketing emails sent automatically on a fixed schedule, often used in online courses or sales funnels. Compare シナリオメール.
wasei-eigo (Japanese-coined English), from step mail
See also: シナリオメール
In this online course, you will receive step mails after signing up.
The method of nurturing customers through step mails is becoming widespread.
Variant with a middle dot; less common in practice.
Wasei-eigo from English 'step' and 'mail'. The exact origin is uncertain, but it likely emerged in Japanese internet marketing contexts.