ショップブランド

noun

shop-brand computer; custom-built PC from a local shop

Refers to a computer assembled by a small shop using off-the-shelf parts, as opposed to a mass-produced brand-name machine. Wasei-eigo; the English 'shop brand' usually means a retailer's own brand, not a custom-built PC.

wasei-eigo (Japanese-coined English), from shop brand

• あの店みせのショップブランドは、パーツを選えらべるので人にん気きがある。

  That shop's custom-built PCs are popular because you can choose the parts.

• ショップブランドのパソコンは、大おお手てメーカー品ひんより安やすいことが多おおい。

  Shop-brand computers are often cheaper than those from major manufacturers.