noun
generic brand
Refers to a product sold under a store's own label or a no-name brand, often at a lower price than national brands.
このスーパーのジェネリックブランドは品質が良い。
This supermarket's generic brand is good quality.
ノーブランド (no brand) refers to products without any brand name, often even more basic than generic brands.
Variant with interpunct; less common in running text.
Loanword from English 'generic brand'.