noun
A direct loan from English, used in business and marketing contexts to refer to a product's key advantage or appeal.
この商品のセリングポイントは、その軽さです。
The selling point of this product is its lightness.
A native Japanese term meaning 'selling point' or 'strong point', often used in similar contexts but more colloquial and versatile.
Means 'strength' or 'strong point'; broader than セリングポイント, not limited to marketing.
Variant with interpunct; less common but still seen in some contexts.
Borrowed from English 'selling point'.