noun
Wasei-eigo from English 'sales point'; used in marketing and everyday conversation to highlight a product's or person's strong feature.
wasei-eigo (Japanese-coined English), from sales point
この車のセールスポイントは燃費の良さです。
This car's selling point is its good fuel economy.
彼のセールスポイントは、どんな質問
His selling point is that he can answer any question immediately.