title call; announcing a program's name
Wasei-eigo used in broadcasting and theater for the act of calling out or displaying the title of a show, segment, or performance.
wasei-eigo (Japanese-coined English), from title call
At the beginning of the program, the host performed the title call.
このバラエティ番組のタイトルコールは、毎回ゲストが担当する。
The title call for this variety show is done by a different guest each time.