television viewer; TV audience
Refers to individuals or the collective audience watching television. Neutral term used in media, surveys, and everyday conversation.
This program is supported by many television viewers.
We conducted a survey to gather opinions from TV viewers.
Compound of テレビ (terebi, 'television') and 視聴者 (shichōsha, 'viewer'). 視聴者 itself is from 視聴 (shichō, 'viewing and listening') + 者 (sha, 'person').