themed sales promotion
A marketing term for a sales campaign built around a specific theme or concept. Wasei-eigo from German 'Thema' and English 'promotion'.
wasei (Japanese coinage from German), from Thema · wasei-eigo (Japanese-coined English), from promotion
This month's themed sales promotion is 'Summer Coolness'.
When planning a themed sales promotion, it is important to choose a theme that fits the target audience.
Variant with a middle dot, sometimes used for clarity.
Wasei-eigo compound from German 'Thema' (theme) and English 'promotion'.