トップセールス

noun

top-level sales diplomacy; government-led trade promotion

Refers to high-level sales efforts led by a government or industry leader, often involving diplomatic or strategic trade promotion. Not used for ordinary top-performing salespeople.

wasei-eigo (Japanese-coined English), from top sales

• 首しゅ相しょうのトップセールスにより、大おお型がたインフラ案あん件けんの受じゅ注ちゅうに成せい功こうした。

  Thanks to the prime minister's top-level sales diplomacy, they succeeded in winning a large infrastructure project.

• 経けい団だん連れん会かい長ちょうがトップセールスとして海かい外がいを訪ほう問もんし、日本にほん企き業ぎょうの技ぎ術じゅつを売うり込こんだ。

  The Keidanren chairman visited overseas as a top sales envoy and promoted Japanese companies' technologies.