noun which may take the genitive case particle 'no', noun
off-brand; generic; non-brand
Wasei-eigo from English 'non-brand'. Used for products not associated with a major brand, often implying lower price or no-name quality. Functions as a noun or no-adjective.
wasei-eigo (Japanese-coined English), from non-brand
See also: ノーブランド
Non-brand products are often cheap.
He prefers wearing off-brand clothes.