positive image; good impression
Wasei-eigo from English 'plus image'. Used for a favorable public perception, reputation, or mental picture of a person, product, or concept. Often contrasted with マイナスイメージ.
wasei-eigo (Japanese-coined English), from plus image
Antonyms: マイナスイメージ
This product has a strong positive image, so sales are growing.
He is always cheerful and gives a good impression to those around him.