noun
heavy rotation; frequent play; frequent use
Borrowed from English; used for music that is played very often, or for an outfit or item that is used or worn frequently. Often used in entertainment and fashion contexts.
この曲はラジオでヘビーローテーションされている。
This song is in heavy rotation on the radio.
彼女はそのワンピースをヘビーローテーションで着ている。
She wears that dress in heavy rotation.