ボリュームゾーン

noun

mass-market segment; main range; largest group

Wasei-eigo from 'volume zone'. Used in business and marketing to refer to the largest or most common segment of a market, price range, age group, etc.

wasei-eigo (Japanese-coined English), from volume zone

• この商しょう品ひんはボリュームゾーンを狙ねらっています。