ポスターバリュー

noun

poster value; star power; box-office draw

Refers to the ability of a celebrity or performer to attract audiences and sell tickets, often used in entertainment and advertising contexts.

• 彼かれのポスターバリューはまだ高たかい。

  His star power is still strong.

• この映えい画がはポスターバリューだけで客きゃくを呼よべる。

  This movie can draw audiences on star power alone.