embroidered badge; cloth emblem
Specifically a badge or emblem sewn onto clothing, often used for uniforms, team logos, or decorative patches.
from German Wappen
The school badge is sewn onto the chest of the uniform.
I collect soccer team badges.
illustrated sticker; decorative sticker
Refers to a sticker with a picture or design, not necessarily embroidered; often used for children's stickers or promotional items.
I stuck a character sticker on my notebook.
I attached a patch to my backpack.
I sewed a badge onto the sleeve of the uniform.
The child stuck a decorative sticker on the notebook.