drawing people; attracting a crowd
Refers to the act of gathering people, often for events or promotions. Can be used as a noun or as part of compound verbs like 人寄せをする.
The shopping district held an event to attract people.
人寄せのパンダ効果で入園者が増えた。
The panda effect drew more visitors to the zoo.
entertainment hall; vaudeville theater; music hall
star attraction; crowd puller; draw card
Compound of 人 (ひと, 'person') and 寄せ (よせ, the continuative form of 寄せる 'to gather').