noun
drawing people; attracting a crowd
Refers to the act of gathering people, often for events or promotions. Can be used as a noun or as part of compound verbs like 人寄せをする.
商店街は人寄せのためにイベントを開いた。
The shopping district held an event to attract people.
人寄せのパンダ効果で入園者が増えた。
The panda effect drew more visitors to the zoo.