standard of value; value standard
A criterion or yardstick used to judge worth, often in economics, ethics, or personal decision-making.
Companies should consider social standards of value.
His standard of value is not just money.
価値観 refers to one's personal sense of values or value system, while 価値基準 is a more objective standard or criterion for measuring value.
Compound of 価値 (value) and 基準 (standard, criterion).