便びん乗じょう商しょう法ほう

noun

piggybacking marketing; bandwagon sales method

A marketing strategy that exploits a current trend, boom, or event (including disasters) to promote and sell products or services. Often carries a negative connotation of opportunism.

• 震しん災さい後ごに便びん乗じょう商しょう法ほうでマスクを高たか値ねで売うる業ぎょう者しゃが現あらわれた。

  After the earthquake, vendors appeared who used piggybacking marketing to sell masks at high prices.

• その健けん康こう食しょく品ひんの広こう告こくは、ダイエットブームに便びん乗じょうした便びん乗じょう商しょう法ほうだ。

  That health food advertisement is piggybacking marketing that jumped on the diet boom.