冠かん称しょう

noun, noun or participle which takes 'suru'

brand name; company name

Refers to a name given to a product or company, often used in commercial contexts. Can be used as a noun or with する to mean 'to brand' or 'to name'.

• この商しょう品ひんは新あたらしい冠かん称しょうで販はん売ばいされている。

  This product is sold under a new brand name.

• 会かい社しゃはその技ぎ術じゅつに冠かん称しょうすることにした。

  The company decided to brand the technology with a name.