初はつ売うり

noun

first sale of the New Year; New Year opening sale

A seasonal retail term for the first business day or sales event held by shops after New Year, often associated with bargains and 福袋 lucky bags.

See also: 初買い

• デパートの初はつ売うりで福ふく袋ぶくろを買かった。

  I bought a lucky bag at the department store's New Year opening sale.

• 今年ことしの初はつ売うりは朝あさから長ながい行ぎょう列れつができた。

  Long lines formed from the morning for this year's first sale of the New Year.