flowing style; eloquence
Refers to a smooth, captivating manner of speaking or writing, often used for storytelling, speeches, or narration.
彼の名調子に聴衆は引き込まれた。
The audience was captivated by his flowing style.
あの作家の名調子は読者を飽きさせない。
That writer's eloquence keeps readers engaged.
Compound of 名 (mei, 'excellent') and 調子 (chōshi, 'tone, rhythm'). The exact historical derivation is uncertain, but the combination naturally conveys a 'fine rhythm or style'.