呼よび物もの

noun

main attraction; highlight; big draw

Refers to the most appealing or attention-grabbing part of an event, lineup, or product range. Often used in promotional contexts.

• 今年ことしの夏なつ祭まつりの呼よび物ものは花はな火び大たい会かいです。

  The main attraction of this year's summer festival is the fireworks display.

• 新しんメニューの呼よび物ものは地じ元もと産さんの野や菜さいを使つかったサラダだ。

  The highlight of the new menu is a salad made with locally grown vegetables.