main attraction; highlight; big draw
Refers to the most appealing or attention-grabbing part of an event, lineup, or product range. Often used in promotional contexts.
The main attraction of this year's summer festival is the fireworks display.
The highlight of the new menu is a salad made with locally grown vegetables.
Standard kanji spelling; high frequency in news.
Kana-mixed spelling; less common but still seen.
Abbreviated kanji form; rare.
Compound of 呼び (stem of 呼ぶ 'to call, invite') + 物 'thing'. Literally 'a thing that calls/invites people', i.e., something that draws a crowd.