business goodwill
Refers to the intangible asset of a business's reputation, customer relationships, and brand value. Often used in accounting or business valuation contexts.
When acquiring a company, business goodwill is also subject to valuation.
Years of trust have increased the business's goodwill.
Compound of 商売 (business) + の (possessive particle) + 株 (stock/share). The term figuratively extends the idea of a 'share' to the intangible value of a business's reputation.