噴ふん水すい効こう果か

noun

fountain effect

A marketing theory that high sales in a department store's basement food hall draw customers upward, boosting sales on upper floors. Used in retail and business contexts.

• デパートでは噴ふん水すい効こう果かを狙ねらって、地ち下か食しょく品ひん売うり場ばを充じゅう実じつさせている。

  Department stores enhance their basement food sections aiming for the fountain effect.

• 噴ふん水すい効こう果かがうまく働はたらけば、上じょう層そう階かいの売うり上あげも伸のびる。

  If the fountain effect works well, sales on the upper floors will also increase.