地ちに落おちる

expression, ichidan verb

plummet; hit rock bottom; go down the drain

Idiomatic expression for a sharp decline in reputation, power, influence, or status. Often used when something once highly regarded falls into disgrace or ruin.

• あの政せい治じ家かの評ひょう判ばんはスキャンダルで地ちに落おちた。

  That politician's reputation plummeted because of the scandal.

• 会かい社しゃの信しん用ようが地ちに落おちてしまった。

  The company's credibility has gone down the drain.