likability; favorability; popularity
Refers to how much someone or something is liked, often used in surveys, ratings, or character popularity polls.
This character's likability is very high.
The results of the favorability survey were announced.
That actor has a high likability rating.
His likability rating went up after he answered the interview with a smile.
A slip of the tongue can lower one's likability rating.
The TV station conducted a likability survey of the celebrities.