retail market
Refers to a physical marketplace or the retail sector as a whole.
The retail market in this area is lively.
We research trends in the retail market.
卸売市場 means 'wholesale market', where goods are sold in bulk to retailers, while 小売り市場 is the retail market where consumers buy.
Compound of 小売り (こうり, 'retail') and 市場 (いちば, 'market').