also: しょうこうしょ
Xiaohongshu; RED
A Chinese social media and e-commerce platform, often referred to as 'Little Red Book' in English. The name is a proper noun and product name.
In China, Xiaohongshu is a popular app among young people.
I looked up travel reviews on Xiaohongshu.
Japanese on'yomi reading, rarely used in practice.
From Chinese 小紅書 (Xiǎohóngshū), literally 'little red book'. The name is a proper noun for the platform.