掛け声倒れ
Meanings
1
all talk and no action; mere sloganeering; starting with a bang but ending with a whimper
Describes a situation where there is a lot of initial enthusiasm, shouting, or promises, but no follow-through or concrete results. Often used critically of plans, campaigns, or people who are loud but ineffective.
His reform plan ended up as mere sloganeering.
To avoid it being all talk and no action, we need a concrete action plan.