proposal-based selling; consultative selling
A sales approach where the seller identifies customer needs and proposes tailored solutions, rather than simply pushing existing products. Common in B2B contexts.
Our company is strengthening proposal-based selling and providing solutions tailored to customer challenges.
Similar concept, often used interchangeably, but 提案営業 emphasizes the proposal aspect while ソリューション営業 stresses providing solutions.
Compound of 提案 (proposal) and 営業 (sales, business). A modern business term with no obscure historical derivation.