損そん失しつ回かい避ひ

noun

loss aversion

A concept from behavioral economics and psychology: the tendency to prefer avoiding losses over acquiring equivalent gains. Used in academic, business, and self-help contexts.

• 損そん失しつ回かい避ひの傾けい向こうが強つよいと、投とう資し判はん断だんを誤あやまることがある。

  A strong tendency toward loss aversion can lead to poor investment decisions.

• 行こう動どう経けい済ざい学がくでは、損そん失しつ回かい避ひは重じゅう要ような概がい念ねんの一ひとつだ。

  In behavioral economics, loss aversion is one of the key concepts.