mediated marketing; mediated sales
A business term for sales or marketing conducted through an intermediary or agent, often in a B2B context.
Our company handles mediated sales for overseas manufacturers.
Before signing a mediated sales contract, please check the intermediary commission.
仲介販売 is a more general term for sales through an intermediary, while 斡旋販売 often implies active mediation or brokering, especially in business-to-business transactions.
代理販売 refers to sales by an agent acting on behalf of a principal, whereas 斡旋販売 emphasizes the role of a mediator who brings parties together without necessarily acting as a formal agent.
Compound of 斡旋 (あっせん, 'mediation') and 販売 (はんばい, 'sales'). The exact historical derivation is uncertain, but the term is used in modern business contexts.