時じ代だいに呼こ応おうする

expression, suru verb (irregular)

respond to the times; be up-to-date; be relevant

Used for people, organizations, or content that adapt to or reflect current trends and needs. Often implies a proactive or timely response.

See also: 呼応

• この雑ざっ誌しは常つねに時じ代だいに呼こ応おうした記き事じを提てい供きょうしている。

  This magazine always provides articles that respond to the times.

• 企き業ぎょうは時じ代だいに呼こ応おうしてサービスを変かえなければならない。

  Companies must change their services in response to the times.