Usage patterns
〈物〉欄に記入するto fill in a field with something
Please fill in your current address in the address field.
〈事〉が〜欄に掲載されるto be published in a (named) column or section
That article was published in the business section.
欄を埋めるto fill in a blank field
Fill in the name field before submitting.
欄を設けるto create/set up a section or field
They added a free-comment field to the survey.