consumer behavior; consumption patterns
Refers to the actions, decisions, and patterns of consumers in purchasing goods and services. Used in economics, marketing, and sociology.
We need to analyze recent changes in consumer behavior.
Young people's consumption patterns are strongly influenced by social media.
購買行動 focuses specifically on purchasing behavior, while 消費行動 includes broader consumption activities such as usage and disposal.
消費者行動 is a near-synonym often used interchangeably, but 消費行動 may emphasize the behavior itself rather than the consumer as an agent.
Compound of 消費 (consumption) and 行動 (behavior, action).