無光沢 (むこうたく, mukoutaku) Japanese meaning: matte | Kotomoraい
た
仕
上
がり
です
。
This photo paper is matte and has a subdued finish.
A matte LCD screen has less reflection from ambient light.
Etymology
Compound of 無 (mu, 'without') + 光沢 (kōtaku, 'luster'). The reading むこうたく reflects the standard on'yomi combination.