生一本 (kiippon) Japanese meaning: straightforwardness | Kotomoraに
信
頼
さ
れ
て
いる
。
His straightforward character is trusted by many people.
He approached the negotiations with an honest and sincere attitude.
Etymology
Compound of 生 (pure, unadulterated) and 一本 (one straight line), suggesting a single-minded, unswerving purity of character.