Usage patterns
〈物〉に絵柄が入っているto have a design printed/woven on it
This cup has a floral design on it.
絵柄を選ぶto choose a design/pattern
I chose a postcard with a design I liked.
絵柄が〈形容詞〉the design/pattern is [adjective] (e.g. cute, gorgeous)
This kimono has a very gorgeous pattern.