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美辞麗句 (bijireiku) Japanese meaning: flowery words | Kotomora
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く
ばかり
で
、
具ぐ
体たい
的てき
な
提てい
案あん
は
なかっ
た
。
His speech was full of flowery words and lacked concrete proposals.
Just lining up rhetorical flourishes won't move people's hearts.
Usage patterns 〈 事こと 〉 を 美び 辞じ 麗れい 句く で 飾かざ る to dress something up with flowery language
He dressed up his failure in flowery language when he reported it.
美び 辞じ 麗れい 句く を 並なら べる to string together flowery phrases
美び 辞じ 麗れい 句く に 惑まど わされる to be misled by fine-sounding words
Don't be fooled by fine-sounding words—please check the actual content carefully.
Kanji 麗 lovely, beautiful, graceful 句 phrase, clause, sentence Related words 口先 emphasizes a speaker's superficial or insincere talk, while 美辞麗句 emphasizes the ornate, flowery language itself.
修辞 is a neutral term for rhetorical technique, whereas 美辞麗句 specifically implies empty or insincere embellishment.
甘言 refers to sweet-sounding flattery meant to persuade, while 美辞麗句 refers more broadly to elaborate, showy phrasing that sounds impressive but is hollow.
Etymology A yojijukugo composed of 美 (beautiful), 辞 (words), 麗 (lovely), and 句 (phrases). The combination literally means 'beautiful words and lovely phrases,' and has been used since classical Chinese literature to describe ornate but empty rhetoric.
The politician just strung together flowery phrases without offering any concrete plan.
