noun
long-established shop; old firm
Refers to a shop or business with a long history and trusted reputation. Often carries a nuance of prestige and reliability.
この老舗の和菓子屋は江戸時代から続いている。
This long-established Japanese confectionery shop has been in business since the Edo period.
彼は老舗旅館の三代目だ。
He is the third-generation owner of a long-established inn.
ろうほ is an alternative reading of the same kanji, but it is less common and may sound more formal or literary. しにせ is the standard everyday reading.
The reading しにせ is a jukujikun (special kanji reading) applied to the characters 老 (old) and 舗 (shop). The exact origin of the reading is uncertain, but it is deeply associated with the concept of a venerable, long-standing business.