視聴率 (shichouritsu) Japanese meaning: audience rating | KotomoraLast night's drama had an audience rating of over 20%.
If the ratings are low, the program may be canceled.
Usage patterns
視聴率が高いto have high ratings
That drama is famous for its high ratings.
視聴率が上がるfor the ratings to rise
The ratings went up after they got a new host.
視聴率を取るto get (good) ratings
This variety show gets high ratings every time.