churn prevention; churn management
Business term for strategies and measures to prevent customers from canceling subscriptions or services.
We introduced a long-term contract discount to prevent churn.
As a churn prevention measure, we conduct customer satisfaction surveys.
顧客維持 is a broader term for customer retention, while 解約防止 specifically focuses on preventing cancellations.
Compound of 解約 (cancellation) and 防止 (prevention).