noun
A business or person that sells goods, often in a commercial or wholesale context. Neutral term for a selling entity.
この商品は正規販売業者から購入してください。
Please purchase this product from an authorized dealer.
販売業者は新しい流通ルートを開拓した。
The distributor developed a new distribution channel.
Compound of 販売 (hanbai, 'selling') + 業者 (gyōsha, 'business operator'). A straightforward modern formation.